The Golden Age of the American shopping mall is over and the shopping landscape has changed. Or has it?
They’re a blight on America’s suburban landscape: hulking dead shopping malls, many with boarded windows, sagging rooftops and parking lots full of weeds.The American shopping mall saw its Golden Age from 1956 to 2005, when 1,500 malls were built across the country. But no new enclosed mega-mall has been built since 2006. And while about 1,200 malls are still standing, many have been abandoned and sit on the outskirts of American cities like strange coffins of commerce. In a new book called “Black Friday,” the photographer Seph Lawless captures the demise of many of these dead malls in images charged with a kind of haunting beauty.
“It’s almost a sense of sadness because you don’t just miss the malls but everything that’s connected to it,” he said. “That was America. It was a more vibrant time for us.”
The website DeadMalls.com maintains a state-by-state list of America’s forlorn shopping meccas. With 42, according to the site, New York has more “dead malls” than any other state.
Experts say a mall is significantly less likely to survive after its anchor store closes. Many American malls were affected by the closing of Sears, which shuttered its flagship earlier this year, and JC Penney, which announced in January that it would close 33 stores nationwide.
Howard Davidowitz, of the national retail consultant and investment banking firm Davidowitz & Associates, predicted half of U.S. malls would close within the next decade.
Some malls though are thriving, like outlet malls. Developers have capitalized on a still-struggling economy and opened 11 new outlet centers in 2013, more than quadruple the number that opened in 2009.
High-end malls, like those with anchor stores such as Nordstrom or Saks Fifth Avenue, are also flourishing, said Ryan McCullough, a real estate economist at CoStar, a commercial real estate research firm. Per square foot, those luxury malls saw a 14.6 percent growth in sales from 2009 to 2013, according to CoStar.
Michael Dart, co-author of the book “The New Rules of Retail,” said traditional shopping malls are failing where these high-end malls are succeeding: providing consumers with something they can’t get on the Internet.
Guests can enjoy upscale food courts, fancy interiors and live entertainment. Novelty and exclusivity, he said, lure consumers away from their computers and into these malls.
“The consumer has become satiated enough with the same type of stuff, so it’s become increasingly important to become experiential,” Dart said.
In malls where stores have closed shop, vacant space has been converted into religious, medical or school facilities. For malls that have faced store closures, this is a positive, creative reuse of that space, McCullough said.